Tasting Italy, “the wonder foods around the world”, is a new publishing venture of  Il Sole 24 ORE Business Media. The first issue came out in June 2009. It illustrates, relates and promotes the high-quality products of the Italian agro-alimentary system on the international markets.

Aims: Tasting Italy proposes to act as a bridge between one hundred per cent Italian oeno-gastronomic products and the places in the world where they are offered and consumed, to enable their specific qualities and traditions to be discovered, together with the incomparable and vital relationship they have woven with their territories of origin.

Contents: Tasting Italy is subdivided into distinct sections:

• True Italian, aimed at deepening awareness and use of typical products, with useful organoleptic descriptions with precise and useful maps;
• Taste of Italy, paying tribute to the interpreters of Italian cuisine in Italy and in the world;
• High Class Wines, illustrating the zones of Italy most dedicated to wine and outlining the authors of the extraordinary renaissance of our oenology;
• Good News, an updating on the world of oeno-gastronomy: events, characters and institutions who work with passion and skill to spread appreciation of Italian-made products in the world.

Circulation and pagination Bi-monthly, consisting of 84 pages, with elegant graphic design and texts in English (with summary in Italian), Tasting Italy is distributed to a selected mailing list of 8,000 addressees, principally high-class Italian restaurant owners around the world, food and beverage managers of international hotel chains that boast restaurants with Italian cuisine, Italian embassies, consulates and chambers of commerce abroad and certain selected gourmet shops and wine cellars. Tasting Italy is also present at the most important international food & drink exhibitions.

WEB Tasting Italy is consultable online at the address www.tastingitaly.it

Information for Restaurant businesses Tasting Italy is the second step in a well-defined Business Media project for the Horeca channel which began in March 2009 with the launch of the monthly magazine Ristoranti - Imprese del Gusto, intended for a professional public of restaurant businesses (35,000 copies), to which Tasting Italy is linked by a common aim: to encourage the competitiveness of Italian restaurant businesses, also abroad, by providing business culture contents.